Covering all elements of starting a label, Alison’s tips will help you:
Develop an effective strategy for launching your label;
Consider new marketing activities, to identify and engage with your customer;
Build a direct to consumer sales strategy that generates income while you build your brand;
Manage the finances of your business and raise money to support your growth, through sponsorship and crowdfunding rather than investment;
Effectively grow your business, by managing the design and manufacturing process to ensure financial success.